A product configurator is an interactive 3D system where the customer configures a product to their own taste in real time. They change the color, material and parts, and see the result instantly in 3D. So the customer doesn’t just buy — they “own” the product.
What does a configurator add to sales?
- Engagement: a customer who designs the product bonds with it emotionally.
- Clarity: they decide saying “this is exactly what I wanted”; returns drop.
- Efficiency: you manage infinite variations from one model.
How does it work?
A solid 3D base
Everything starts with a well-built 3D product model. Parts are separated logically so they can change independently.
Real-time material change
Color, finish and texture change instantly with physically based materials; the result is always photorealistic.
Web and mobile compatibility
The configurator is optimized to run smoothly in the browser — the same discipline as the real-time optimization on our metaverse & AR/VR side.
Which products are ideal?
High-variation categories like furniture, jewelry, electronics and fashion benefit most from a configurator. Details on our product configurator & 3D selector systems page.
Frequently asked questions
Will the configurator work with my current site? Yes; we deliver it embeddable into your website.
How many variations can be defined? When the model’s part logic is built correctly, the number of variations is practically flexible.
Let your customers design their own product: explore Product Modeling or get a quote.