A product configurator is an interactive 3D system where the customer configures a product to their own taste in real time. They change the color, material and parts, and see the result instantly in 3D. So the customer doesn’t just buy — they “own” the product.
What does a configurator add to sales?
- Engagement: a customer who designs the product bonds with it emotionally.
- Clarity: they decide saying “this is exactly what I wanted”; returns drop.
- Efficiency: you manage infinite variations from one model.
How does it work?
A solid 3D base
Everything starts with a well-built 3D product model. Parts are separated logically so they can change independently.
Real-time material change
Color, finish and texture change instantly with physically based materials; the result is always photorealistic.
Web and mobile compatibility
The configurator is optimized to run smoothly in the browser — the same discipline as the real-time optimization on our metaverse & AR/VR side.
Which products are ideal?
High-variation categories like furniture, jewelry, electronics and fashion benefit most from a configurator. Details on our product configurator & 3D selector systems page.
Frequently asked questions
Will the configurator work with my current site? Yes; we deliver it embeddable into your website.
How many variations can be defined? When the model’s part logic is built correctly, the number of variations is practically flexible.
Can a model be built without a physical sample? Yes. Technical drawings, a dimension list or multi-angle photographs are enough; where dimensions are unclear the model is scaled from a known reference.
How many images does an e-commerce listing need? Usually a hero shot, a few angles, a detail close-up and a lifestyle scene. All of these can be produced from one model.
Let your customers design their own product: explore Product Modeling or get a quote.